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Ad Specifications

Ad Specifications

If you would like a hard copy of our Ad Specs, feel free to download our Ad Specs PDF file. When supplying artwork as camera ready, adhere to the following guidelines:

Acceptable file formats

  1. QuarkXpress 7.0 or earlier, Adobe Photoshop CS3 (TIFF or EPS) or earlier, Adobe Illustrator CS3 or earlier, and Adobe InDesign CS3 or earlier.
  2. If sending an Acrobat PDF file, please make sure it is PDF/X-1A compliant or please download and use SAVE's Acrobat Distiller Job Options file (works on both Mac and PC).
  3. All other file formats must be approved by the Art Department prior to delivery.
  4. All documents and/or files sent to SAVE's Art Department must be able to be edited in a Macintosh environment. This includes all graphics, original documents* and fonts**.

*Microsoft Word, Excel, Powerpoint and Publisher are NOT acceptable file formats.

**PC fonts will not work in a Macintosh environment. SAVE will use a Macintosh equivalent for any PC font used in a document. Because of platform differences, various font manufacturers and amount of space dedicated to SAVE's font library, SAVE will not be able to match all fonts exactly.

If you have further questions, please email us at prepress@saveoneverything.com for support.

Adobe Distiller options

When sending a PDF to SAVE, make sure it is PDF/X-1A compliant or please download and use SAVE's Distiller Job Options file (Mac or PC). Supplying PDF files that are not saved as PDF/X-1A compliant could result in a loss of quality on the final printed piece.

To make a PDF PDF/X-1A compliant

  1. Create a postscript file of your original document with no compression setting or color settings changed (Leave as is).
  2. Export file out as a postscript file (.ps).
  3. Set Distiller (version 6.0 or later) to PDF/X-1A in the settings drop down window. This will automatically set the right setting for a Press Ready PDF.

If you have an earlier version of Acrobat/Distiller version 5.0 or lower, please use the SAVE Distiller Job Options file.

When creating PDFs from InDesign CS2/3, Illustrator CS2/3, Photoshop CS2/3, Distiller CS2/3 or Acrobat CS2/3 use the PDF/X-1a:2001 Job option from the built-in preset menu when exporting to PDF format.

If you have further questions, please email us at prepress@saveoneverything.com for support.

MAC instructions

Once you have downloaded the SAVE_2004.joboptions file, please do the following:

  1. Open and place it into the following folder within Adobe Acrobat
    Adobe Acrobat/Distiller/Settings.
  2. After you have placed the SAVE_2004.joboptions file in Distiller, Launch Distiller and in the Job Options dropdown menu, choose the SAVE_2004 option.
  3. This will create a PDF that is Hi-Resolution, CMYK and printer-friendly.

Acrobat Distiller FileClick here to download the SAVE_2004.joboptions file.

PC instructions

After downloading the SAVE_2004.joboptions file, it will need to be decompressed using StuffIt Expander or WinZip (see our Online Tools page if you need a decompression tool). Once decompressed, please do the following:

  1. Find Adobe Acrobat on your local hard drive and place the SAVE_2004.joboptions file in Adobe Acrobat/Distiller/Settings.
  2. After you have placed the SAVE_2004.joboptions file in Distiller, Launch Distiller and in the Job Options dropdown menu, choose the SAVE_2004 option.
  3. This will create a PDF that is Hi-Resolution, CMYK and printer-friendly.

Acrobat Distiller FileClick here to download the SAVE_2004.joboptions file.

If you have further questions, please email us at prepress@saveoneverything.com for support.

Scans/Artwork

  1. All supporting artwork must be included (scanned photos, logos, clip art files, etc...). EPS or TIFF files preferred. Do not use JPEG encoding on EPS files, or LZW or other compression on TIFF files (will cause the image to print as black & white). Any other file format must be approved by SAVE prior to submitting. Supporting artwork files must be able to be edited in a Macintosh format (Adobe Photoshop 7.0 or Illustrator 10.0). Original photos/artwork must be included if computer files are not Mac compliant.
  2. All rasterized files (TIFF, Photoshop PSD and EPS) must have a minimum resolution of 300 DPI and must be placed in QuarkXpress or InDesign at no larger than 100%. If the resolution is lower we cannot guarantee the quality of the printed piece.
  3. All specialty fonts must be included*.
    *Because of the limited amount of fonts that we fit on our operating system, we reserve the right to replace any body text (non-headline) with a like font.
  4. All Adobe Illustrator/EPS files must have outline fonts.
  5. Because of low resolution (72 DPI), most images downloaded from the Internet CANNOT be used.

If you have further questions, please email us at prepress@saveoneverything.com for support.

Delivery options

  1. FTP: Please visit the FTP area on our website to upload your files to our server. We recommend using a file compression utility (StuffIt/WinZip) to avoid file corruption during file transfer. For further information and links to file compression utilities, visit our Online Tools section.
  2. Email: To increase efficiency, please contact SAVE's Art Department prior to sending the file. We recommend using a file compression utility (StuffIt/WinZip) to avoid file corruption during file transfer. Send to:
  3. Disk: CD, Zip 100/250 or a 3.5" floppy disk (Standard or High Density). Use StuffIt/Zip compression if needed. Please supply a color proof of the file for verification.
    Mail to:
    SAVE
    1000 W. Maple Rd., Suite 200
    Troy, MI 48084
    Attn: Art Department

Questions

Any other specific questions can be directed to the Art Department located in our Michigan Office. For links to compression tools for both platforms, visit our Online Tools page. Check out our FAQ section for a list of Frequently Asked Questions and answers.

For any questions regarding Ad Specifications or technical assistance with providing electronic camera ready art work/files, email all questions to us at prepress@saveoneverything.com for support. Questions will be answered within 24 hours of the original email received.

Layout

The live image area for SAVE ads are as follows:

Ad Code
Ad Size
Ad Space
Specifics
Design Area
Width x Height
01
Full Page
1.00
Standard Ad 4.875" x 8.00"
02
2-Sided Full Page
2.00
Back-to-Back 4.875" x 8.00"
(each side)
03
2-Page Spread
2.00
Live Image Area
Trim Size
Bleed Area
10.25" x 8.00"
10.75" x 8.50"
11.00" x 8.75"
06
Back Cover*
*Back Cover is not available for the Detroit market
1.00
Live Image Area
Trim Size
Bleed Area
4.875" x 6.50"*
5.375" x 8.50"*
5.625" x 8.75"
08
Half Page Horizontal
0.50
Standard Ad 4.875" x 3.875"
09
2-Sided Half Page
1.00
Back-to-Back 4.875" x 3.875"
(each side)
10
Exclusive Dining
1.00
Standard Ad 4.375" x 6.125"
15
Dining Guide
0.33
Dining Guide 4.875" x 2.25"

The SAVE Ad templates below are separated according to Ad Size. Each file contains the ad template in the following formats: Adobe Illustrator 8.0, Adobe Photoshop, InDesign 2.0 and QuarkXpress 4.0.

Download the SAVE Ad templates:

StuffIt file
Spree Full Page - Stuffit file
StuffIt file
Exclusive Dining - StuffIt file
Zip file
Spree Full Page - Zip file
Zip file
Exclusive Dining - Zip file
StuffIt file
Full Page - StuffIt file
StuffIt file
Dining Guide - StuffIt file
Zip file
Full Page - Zip file
Zip file
Dining Guide - Zip file
StuffIt file
Half Page - StuffIt file
StuffIt file
Back Cover - StuffIt file
Zip file
Half Page - Zip file
Zip file
Back Cover - Zip file
StuffIt file
Spread - StuffIt file
 
Zip file
Spread - Zip file
 
For further information and links to file decompression utilities, visit our Online Tools section.
*Sizes varied due to the addition of the mailing label. Please see Back Cover PDF for visual example.

 

The live image area for SPREE ads are as follows:

Ad Code
Ad Size
Ad Space
Specifics
Design Area
Width x Height
31, 61, 81
Full Page
with Bleed
1.00
Live Image Area
Trim Size
Bleed Area
4.875" x 8.00"
5.375" x 8.50"*
5.625" x 8.75"
33
2-Page Spread
2.00
Live Image Area
Trim Size
Bleed Area
10.25" x 8.00"
10.75" x 8.50"
11.00" x 8.75"
38, 68, 88
Half Page Horizontal
0.50
Standard Ad 4.875" x 3.875"
69, 89
Half Page Vertical
with Editorial Spread
0.50
Live Image Area
Trim Size
Bleed Area
2.215" x 8.00"
2.625" x 8.50"
2.875" x 8.75"

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